Born in Oakland, Matt grew up in Hayward just off Harder and Mission. His maternal grandmother helped raise him and his siblings when their mother fell ill and succumbed to cancer in 1992. His father remarried to a public school teacher and the family moved to the Tri-Valley where he graduated from San Ramon Valley High School in 2002.

Upon graduation from the University of Arizona in 2006, he moved back to the Tri-Valley to work on his first campaign. There he joined the Defenders of Wildlife Action Fund’s independent expenditure campaign to topple Republican Rep. Richard Pombo.

Matt moved across the country to serve at the Democratic National Committee under Gov. Howard Dean to elect Barack Obama. Later, he joined a clean energy and climate coalition as digital director before joining the firm New Partners and later the digital firm Middle Seat working with labor unions, environmental groups, and Democratic candidates.

He also established a national profile as a “frequent internet trickster” producing compelling digital creative on Republicans such as Mitt Romney during the 2012 campaign and others.

During the pandemic, Matt returned to California with his wife, Sophia, an Oakland native, and their son, Lucca, to be closer to family.

In June 2022, he started his own digital creative services shop. The firm, named for the street his grandparents lived on for over 65 years, serves Democratic candidates, labor unions, and progressive nonprofits. His son, Nico, was born later that year.